Veeam Switzerland sees quality of data protection not yet up to scratch

Data protection specialist Veeam continues to grow in Switzerland and has repositioned itself with Reto Anderes (Regional Director) and Manuel Eberenz (Director Enterprise Sales) as well as newly formed teams. Reto Anderes has been at the helm of the Swiss organization for a few months. With Manuel Eberenz, who came from Dell, a dedicated team is now looking after the enterprise market. This does not mean turning away from the channel business, but rather striving for the trusted advisor approach, said Manuel Eberenz at a media roundtable on March 15.

Unstable security environment

Veeam's efforts in the Swiss market are encountering a still relatively unstable security environment, in which the severity of attacks from the side of digital crime is increasing, the requirements for data protection are thus rising, but gaps exist in reality. This is shown by several global surveys from Veeam, most recently the Veeam Data Protection Report 2023: 79 percent of companies have experienced at least one attack in the past year. Only 19 percent, however, were able to recover their data without paying a ransom. A third of companies fared worse: they paid, but still couldn't recover their data. Further analysis reveals a more mixed picture, with only 28 % of companies updating their recovery plans more frequently than once a year. And 95 % of companies are moderately to extremely concerned about cloud security. 82 % of companies use manual procedures to recover their data after a failure.

Quality of data backup could be improved in many places

The fact that the quality of data backup is not good everywhere is also confirmed by Doron William, who specializes in modern data backup with his DE&C GmbH and has been supporting Veeam for years as a so-called Veeam Accredited Service Partner (VASP). He has a deep insight into the reality of Swiss organizations, both small and large. He repeatedly encounters deplorable conditions, such as current ransomware attacks, a lack of automated tests and concepts that are long outdated. The solutions used are not hardened against ransomware and often lack the necessary storage know-how. Many Swiss companies are therefore putting themselves at risk with their eyes open and misjudging the risks.

New data backup platform

The Veeam Data Platform, newly introduced this year, can help. It puts the topic of backup on the CIO agenda by providing an overall view of the data in the company across all networks, clouds and platforms. Permanent copies of live data exist and can be restored in a short time at the touch of a button. Stephan Herzig, Enterprise Technical Advisor, sees the Veeam Data Platform as a tool for companies to achieve data sovereignty, i.e. self-determined control over all the company's data. This is especially important, he says, because cloud providers never have responsibility over corporate data. With this, Veeam addresses the increasing challenges in complex and growing IT environments that every company has to face - from failures to errors to ransomware.

Source: Veeam Switzerland