Successful premiere of the first Communications Summit
The first MediCongress Communications Summit took place in Zurich on October 29. Numerous communication experts from the healthcare industry took the opportunity to network, exchange experiences and gain new perspectives in areas such as storytelling, employer branding and AI for healthcare communication. The program focused on 16 experts from the fields of communication, marketing and IT, who presented current approaches.
MediCongress celebrates its premiere: on October 29, 2024, the first Communications Summit took place in Zurich. The congress is aimed at marketing and communication experts from the healthcare sector and provides new insights into healthcare communication. "The large number of visitors to the first Communications Summit showed just how much interest there is in forward-looking healthcare communication. We are delighted that so many healthcare professionals attended and that together we can take communication in our industry to a new level," said Joel Brandenberger, member of the Executive Board of MediCongress.
Storytelling, content and future prospects
The speakers took the visitors on a journey into the world of modern healthcare marketing. Communications and media expert Ferris Bühler opened the day with a presentation on storytelling, which illustrated how vivid stories can strengthen patient trust. This was followed by practical insights into content marketing, in which strategies for authentic and targeted content were presented. Google Director Britta Fleck gave the audience a glimpse into the future of AI-supported advertising, and additional presentations focused on how AI and integrated CRM tools can make campaign development and customer loyalty more efficient.
Corporate culture and crisis management
After an inspiring networking lunch, Dietmar Dahmen, the charismatic founder and CEO of Dietmar Dahmen Brainkicks GmbH, opened the afternoon session with a gripping introduction: "The future and change are happening - whether we like it or not. Our task is not just to keep pace, but to drive and actively shape change," said the innovation expert. Further presentations on corporate culture, employer branding and merger branding rounded off the program. Mathias Ebneter and Guido Marsch from IT service provider Netsafe concluded the event with a case study on cyber attacks, which showed how targeted communication can defuse a crisis.
With comprehensive communication topics, MediCongress offered a varied program at the first Communications Summit that addressed current challenges in healthcare communication. Now it is up to the participants to integrate the newly acquired knowledge into their everyday work and thus contribute to the further development of healthcare communication.
Source: www.medicongress.ch
