Start of the next chapter for the Digital Trust Label
Together with supporters, partners and experts, the Swiss Digital Initiative has developed the Digital Trust Label, a unique certification system for the trustworthiness of digital services. After validating the certification system in the market and updating the standard for artificial intelligence, the time has come for the next chapter of this project by transferring it to the long-standing audit partner SGS.
As a flagship project of the Swiss Digital Initiative, work on the Digital Trust Label started in 2020 with a clear mission: to address the growing challenge of digital trust by establishing a new standard for digital services and giving users a clear signal of trustworthiness. With the official launch in January 2022, the initiative gained significant momentum and was quickly adopted by leading companies such as Swiss Re, Swisscom, Swiss Post, Cisco, Wefox and others. An important milestone was reached in 2024 with a comprehensive update of the criteria catalog, which particularly addresses the crucial role of artificial intelligence for digital trust and ensures the future viability of the label.
In addition, the Swiss Digital Initiative has published a self-assessment tool to support digital service providers in the trustworthy implementation of AI. In today's rapidly evolving digital landscape, artificial intelligence - particularly generative AI - has proven to be a transformative force in shaping digital services. As organizations rush to integrate these technologies, the need for thoughtful implementation has never been more important. While the potential of generative AI to improve digital services is immense, the regulatory landscape is still in flux and standards are still emerging. Companies need to navigate this complexity while gaining the trust of their end users - a challenge that requires careful consideration of opportunities and risks.
Building a future of verifiable digital trust
The Swiss Digital Initiative announces the transfer of the Digital Trust Label to SGS, the world's leading testing, inspection and certification company and a long-standing partner of the project. The transfer to SGS represents a natural evolution in the label's journey from an innovative concept to a verifiable standard. Under SGS's leadership, the Digital Trust Label will expand its reach while maintaining its rigorous standards, making digital trust verifiable and actionable for organizations around the world.
"The Digital Trust Label fits perfectly with our strategic vision for digital trust services," says Jan Meemken, Sub-Regional Manager DACH at SGS. "We have supported this initiative from the very beginning and recognized its potential for digital trust. We are committed to spreading this Swiss innovation internationally while maintaining its high standards and credibility."
Doris Leuthard, President of the Swiss Digital Initiative, looks back on the journey: "I am proud of how our vision of creating a 'fair trade label for the digital age' has evolved from concept to concrete reality. This achievement would not have been possible without the commitment of the Swiss Digital Initiative team, our supporters, partners, customers and experts who have contributed their expertise and passion."
Source: www.swiss-digital-initiative.org
