Risk and crisis communication is something you learn today at the ZHAW
Why do conflicts so often lead to image problems? What can managers do about it? How can you help to ensure that the management of interests, relationships and communication inspires rather than inhibits your organisation? What can you do and what should you refrain from doing to ensure that your company's corporate wording does not go toe-to-toe with public opinion?
The leading institute for risk and crisis communication in Switzerland is located at the ZHAW Zurich University of Applied Sciences in Winterthur. In recent years, many students at the Institute for Sustainable Development (INE) have earned the Certificate of Advanced Studies (CAS) in Risk and Crisis Communication (CAS RKK). Pascal A. Praudisch is a division manager at Kessler & Co AG in Zurich. He participated in the CAS RKK as part of the Master of Advanced Studies (MAS) Integrated Risk Management. After successfully completing the course, he says: "The combination of my previous professional experience with the practical knowledge transfer of the course - that's exactly what the ZHAW offers.
Basics of impact-oriented communication
The main objective of this course is the professional handling of internal and external stakeholders in critical situations. In the CAS RKK you will deepen your knowledge through practice-oriented problems. Based on concrete case studies, you will be able to analyse situations correctly, develop solutions and implement them in a targeted manner.
Competence in crisis prevention and crisis management
Twelve coordinated teaching days and a supervised project will help you to obtain a university certificate, ten ECTS credits and above-average competence in crisis prevention and crisis management. Our lecturers are among the best in their field in various professional fields. This guarantees maximum practical relevance and a high degree of topicality.
A course tailored exactly to your needs
The CAS RKK is primarily aimed at management members in companies, insurance companies, administrations and emergency services organisations. Members of management and the board of directors as well as those responsible for safety, risk, quality, project, IT and environmental management also belong to the group of people who will benefit from this course. And representatives from consulting, controlling and compliance will gain essential insights and training opportunities from this course.
They practice where others only get there when it's already on fire
This course will also prepare you for media appearances. You will give interviews in the TV studio - where others only get there when things are already "burning". In several trainings in front of the camera you will develop your performance skills.
