Special issue: "Transformation: The world in transition"

Inwards

• Transformation, says bestselling author Svenja Hofert, begins with each individual.

Change as a constant

• PostMail CMO Dr Oliver Egger on human adaptability.

Allow me to introduce Giacobbo

• The popular satirist on the courage to try something new and the mood in Switzerland.

Future with each other

• How agencies help their clients to adapt to new circumstances.

Mrs. Future

Lifestyle researcher Oona Horx-Strathern on the city of tomorrow.

If you don't push...

... is driven: Salesforce-CMO Guntram Friede takes transformation by the horns.

Marketing Megatrends

HSG luminary Marcus Schögel comments on megatrends from a marketing perspective.

Fire at will, neurons!

Adobe ambassador Julian A. Kramer wants us to rethink transformation.

Dialogue creates trust

Andreas Lang, head of dialogue marketing at Swiss Post, on proximity in customer contact.