Markus Naef becomes new CEO of SwissSign
Markus Naef will take over as CEO of SwissSign AG, the future joint venture between Swiss Post and SBB, from mid-May 2017. In this role, he will primarily be responsible for the development and marketing of the new uniform digital identity that Swiss Post and SBB are launching from autumn 2017.
SBB's stake in SwissSign AG, a subsidiary of Swiss Post, received the green light from the Competition Commission (ComCo) and the EU Commission in March 2017. Markus Naef is to lead the company into a new era as a joint venture and tackle the next growth step.
He brings over 20 years of experience in general management and business development, has held leading roles related to digitization and transformation, as well as implementing digital business models in the B2C and B2B space.
SwissSign CEO remains
Most recently, Naef was CCO and Senior Vice President at Sunrise Communications AG. His experience in the development and formation of strategic partnerships, his expertise in complex financial issues and his legal knowledge, particularly in the areas of data protection, competition and e-commerce in Europe and North America, make him the ideal candidate for the tasks ahead. He is 47 years old, married, and lives with his family in Wettswil near Zurich.
Swiss Post and SBB are delighted that the current CEO of SwissSign AG, Urs Fischer, will continue to be available to the company in the future and contribute his knowledge at the customer interface and in product strategy. Swiss Post thanks him for his great commitment to positioning SwissSign AG as an innovative provider of certificate services and trusted identities in Switzerland.
Unified digital identity
After SBB's stake in the postal subsidiary received the green light from the Competition Commission (WEKO) and the EU Commission in March 2017 (see media release dated 24 March 2017), the digital identity is to be launched from autumn 2017 and will be available to the first postal portal customers. SwissPass customers are to follow from 2018. The service will also be available to interested authorities and companies from autumn 2017.
With the unified digital identity, users will be able to access different online services via a single secure login instead of using a multitude of usernames and passwords and exposing themselves to security risks. Public authorities and companies will benefit from the qualitatively improved identity and will be able to expand their online services more securely and design them more efficiently. The top priority is full compliance with applicable data protection regulations.
