Jusit - Market leader for refurbished smartphones in Switzerland continues to grow
Jusit, the brand for refurbished smartphones, is four years old and continues to grow. In the first eight months of 2024, around 8% of all smartphones sold by mobilezone were jusit devices.
Four years ago, mobilezone founded the jusit brand for used, tested and refurbished smartphones, offering its customers a sustainable alternative to a new device.
Roger Wassmer, CEO of mobilezone Switzerland, is delighted with the success of jusit: "With jusit, we have created a unique sustainable brand on the Swiss market: from taking back from our Swiss customers to refubishing on site in Rotkreuz and reselling online and in the mobilezone stores, we cover the entire value chain in-house and thus in Switzerland."
The successful model is also reflected in the figures: from January to August 2024, 7.7% of all smartphones sold by mobilezone Switzerland were second-hand. This is almost double the figure for the same period last year. Mobilezone is responding to the growing demand for refurbished smartphones and will be equipping around one hundred stores in Switzerland with the jusit range by the end of 2024. This will give customers even more opportunities to inspect and buy the devices directly on site. In addition, mobilezone is making the range of jusit smartphones even more attractive: the devices can also be purchased in a bundle with a subscription from Swisscom, Wingo, TalkTalk and now also with Salt. The most popular and therefore best-selling refurbished devices from jusit in the current year include the iPhone 13 and iPhone 12 from Apple and the Samsung S23 Ultra.
The jusit smartphones mainly come from mobilezone's trade-in program: customers can return their used smartphones to any mobilezone store or have them valued online and send them to mobilezone by post. Certified technicians erase the data, check the devices and refurbish them at their repair site in Rotkreuz in the canton of Zug using only original spare parts.
Jusit as a central part of mobilezone's sustainability strategy
The mobilezone Group has had a sustainability strategy in place since 2020 - jusit is an important part of this strategy. By remanufacturing devices, their life cycle is extended and raw materials and emissions that would otherwise be extracted or emitted for the production of a new device are saved. This contributes directly to mobilezone's CO₂ targets. For 10 years now, mobilezone has been taking back smartphones that are no longer used but are still in working order.
Source: www.mobilezoneholding.ch
