Innovation leadership: The crucial role of the early phases

Over 80% of all companies see themselves as innovation leaders in their industry. But who actually manages to set themselves apart from the competition is decided early on, because the course for success is set in the early phases. This is where the crucial questions need to be answered: What should our search for innovations focus on? How do we determine the hidden needs of our customers? Can we be "creative in a structured way"? How do we prove that a good idea is actually good?