digitalswitzerland: Stefan Metzger becomes new managing director

After around five successful years as managing director of digitalswitzerland Nicolas Bürer will be taking a new professional direction, according to the organisation. Bürer will leave the location initiative in January 2022. Since 2016, he has served as managing director of the organization, which has expanded nationwide under his leadership and now counts 240 organizations as partners. Last year, Bürer was also responsible for the operational merger with the umbrella organisation of the Swiss ICT industry "ICTswitzerland", digitalswitzerland also writes.

By its own admission, the organisation's goal is to position Switzerland as a global leader in digital innovation. "I would like to sincerely thank Nicolas for his commitment to digitalswitzerland," says President Sascha Zahnd. "He has successfully developed the initiative and transformed what was once a regional vision for Zurich into a nationwide and now even global movement - putting us in a solid position for the future. For his next professional chapter, I already wish Nicolas only the best and I am pleased that he will continue to support digitalswitzerland in an advisory capacity."

Digital expert Stefan Metzger

The management of digitalswitzerland will be taken over by digital expert Stefan Metzger. Most recently, Metzger was Country Managing Director of the Swiss business of the global IT consulting firm Cognizant, which serves major clients in banking and finance, insurance, life sciences and pharmaceuticals, as well as retail and consumer goods. According to information, Metzger has been involved with digitalswitzerland for a year and was a member of the Executive Committee. "A country's digital competence and innovative strength are becoming central to every country," says digitalswitzerland founder and Ringier CEO Marc Walder. "With Stefan Metzger, we are gaining a proven expert in the field of digital transformation, especially one with global experience. digitalswitzerland has grown to become Switzerland's most relevant location initiative over the past six years. Metzger will continue to drive this development."

Deputy becomes Diana Engetschwiler

Diana Engetschwiler, head of the Swiss Digitaltag, which was launched five years ago, will become deputy managing director of digitalswitzerland at the beginning of 2022. She succeeds Sébastien Kulling, who is moving to the digitalswitzerland Foundation as Managing Director. Over the past four years, Kulling has played a key role in the expansion of digitalswitzerland in French-speaking Switzerland.