Book tip: Lean Innovation Guide
The "Lean Innovation Guide" summarizes the most important concepts for the first time and, with the Lean Progress Model, offers a new instrument to lead innovation projects systematically and quickly to success. The six success factors of the Lean Progress Model briefly introduced.
The book "Lean Innovation Guide" fills the gap of a compact and clearly structured summary of the most important ideas, models and tools of the lean innovation approach. With the Lean Progress Model, for example, the reader receives a new tool with which he can efficiently use the lean innovation approach. The book and the model basically address all people who are concerned with innovative business opportunities, products and services and added value for customers and users in general.
Book and model
The book and the model support the reader in many ways: Overarchingly, Lean Innovation serves to become and remain successful as a company and organization over the long term, avoiding unnecessary investment. With the "Lean Innovation Guide", the reader can develop new business opportunities, products and services that offer customers real added value.
Every person involved in the broadest sense of new business opportunities, products and services, and customer value should own and use the Lean Innovation Guide. An investment that pays off many times over. Target group Those responsible for innovation, product development and product management in companies.
Successful innovation according to the lean approach requires creativity, diligence, a systematic approach and transparent decision management. But it is precisely this systematic
is no easy task. This is the conclusion reached by the author, who has been working as a consultant and lecturer for innovation and strategy for many years: "Through my work with
companies and students, I became aware of where the difficulties lie in applying the lean approach," explains David Griesbach. This led him to develop an additional
model that makes progress visible. The Lean Progress Model consists of six success factors and a three-color traffic light system. With these tools
the progress of the project is visualized and the innovation process is controlled in a comprehensible way by means of a systematic questionnaire.
"An innovation process must be as transparent as possible. This is the only way to set priorities correctly and secure the trust of management and investors in the long term," the author is convinced.
Finally, the book enables the reader to quickly and efficiently introduce and spread Lean Innovation as a method and philosophy in the company.
More information about the guide by David Griesbach: "Lean Innovation Guide: With the Lean Progress Model to Startup and Innovation Success." (Vahlen/ Versus Verlag Zurich) you will find here
