Crisis Communication Association welcomes three new board members

The Crisis Communication Association (VKK) promotes professional crisis communication and reputation management in Switzerland. It supports the exchange of experience among corporate practitioners and with academia. The association can look back on an active year 2022. The demand for support in crisis situations and for prevention training remains high, according to the association. 

Reinforcement for the Crisis Communication Association

At the General Assembly, three new members were elected to the VKK Board. "I congratulate the new board members warmly on their election and thank them in advance for their dedication and commitment," explains association president Markus Baumgartner. With Claudia Jenni, an experienced communications expert strengthens the board, with Eckhard Baschek, a journalist is represented for the first time and with Roger Huber, the founding president makes a comeback. The board's plans for the coming months are to strengthen the exchange among members and to debate current incidents, to increase the footprint in social media and to enter into further partnerships such as with the Leadership Campus of the Swiss Armed Forces last year. Baumgartner: "As a competence center for crisis communication and reputation management, we promote exchange, networking and further training. The new board members will make an important contribution to this." 

The three new board members

Claudia Jenni worked at Credit Suisse from 1994 to 2011 as PR/Media Officer and Project Manager in sports sponsoring, then for about four years as Public Relations Officer for Urban Development of the City of Winterthur and for three years as Media Spokesperson for Sanitas Health Insurance. Since 2017, she has been running Kommunikationsatelier GmbH in Zurich with her business partner Christina Lamprecht, an agency for corporate communications, organizational consulting and working with managers and teams. In this context, crisis communication is a large part of her strategic and operational work. Claudia Jenni holds a Master's degree in Communication Management & Leadership from ZHAW, is a Certified PR & Communication Expert SAQ and a certified board member. 

Eckhard Baschek started his career in 1984 in the business editorial department of "Ostschweiz". From 1986 to 1994, he was media spokesman for the Swiss Red Cross in St. Gallen. He then worked as a freelance journalist for Finanz und Wirtschaft, St. Galler Tagblatt and Weltwoche before becoming an editor for Schweizer Versicherung and Schweizer Bank. From 1994 to 2008, he became an editor at Handelszeitung, to which he returned in 2016 as co-head of the supplements department. In between, he worked for CSC Switzerland, Infel, K-Money and autentio. Eckhard Baschek studied international relations at HSG St. Gallen and completed his diploma professional training as a journalist at the St. Gallen School of Journalism. He was a founding member of VKK in 2009. 

Roger Huber After completing his commercial training, he worked for the St. Galler Tagblatt and as business editor for the daily newspaper "Die Ostschweiz". He then worked for Switzerland's first private television station "European Business Channel" as a producer and after its bankruptcy he moved to "Finanz und Wirtschaft". From 1992 to 1997 he was a journalist at Cash/ Cash-TV and Development Manager for Ringier in Eastern Europe. Afterwards he founded the "Huber Media Consulting GmbH". He held mandates at UBS, Credit Suisse, Wincor Nixdorf, Bank Bär, Fujitsu Siemens or Ex Libris (book price fixing), among others. He was founding president of VKK in 2009. In 2021, together with two other people, he also founded the journalism platform "inside-justiz.ch", of which he is editor-in-chief. 

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