Microsoft Ignite Conference: Adobe, Microsoft and SAP Launch Open Data Initiative
The CEOs of Adobe, Microsoft and SAP unveiled a joint Open Data Initiative (ODI) at the Microsoft Ignite conference. The goal of this initiative is to take customer experience management (CXM) to the next level.
Since the Microsoft Ignite conference at the latest, it has become clear that Adobe, Microsoft and SAP are working more closely together to support their joint customers with the Open Data Initiative. Their customers thus benefit from a common approach and a set of resources based on three guiding principles:
- Every company owns and maintains complete, immediate control over all of its data.
- Customers can use AI-driven business processes to derive key insights and information from unified behavioral and operational data.
- A broad partner ecosystem should be able to leverage an open and scalable data model to extend the solution.
Based on these principles, the Open Data Initiative focuses on eliminating data silos and enabling a single view of the customer. Companies are helped to better manage their data and drive privacy and security initiatives.
Together, they help companies gain meaningful insights from their data. With the ability to better connect data across the enterprise, companies can more easily leverage AI and advanced analytics for real-time insights.
Adobe also announced several new features in Adobe Experience Cloud. For more information and links, see below.
- Adobe Analytics introduces new virtual analyst:
Based on Adobe Sensei, AI and machine learning will allow companies to create great value from the mountains of data they sit on.
Critical insights hidden deep in the data automatically become visible without the user having to ask. The analyst gets smarter over time as it learns from user behavior and delivers more relevant insights (Read more here).
- Innovations within the Adobe Experience Platform:
Innovations in the Adobe Experience Platform, formerly the Adobe Cloud Platform, enable brands to perform advanced analytics on customer data sets, improve the mobile experience, create custom data models, and manage data more effectively.
Adobe also announced its open-source approach to Experience Data Models, which gives data scientists the speed and flexibility they need to deliver personalized experiences (Read more here).
- Simplified content management for IT: Focused on improving flexibility, scalability and speed for IT pros, Adobe announced its industry-first Single Page Application Editor and enhancements to Cloud Manager for DevOps within Adobe Experience Manager (Read more here).
Technology leaders from leading retail and consumer goods companies such as The Coca-Cola Company, Unilever and Walmart have expressed support and enthusiasm for the Open Data initiative.
