Scholtysik wins strategy mandate from Switzerland's largest rehabilitation clinic group
The merger of the Valens clinics and the Zurich rehabilitation centers creates the largest provider of medical rehabilitation in Switzerland. Scholtysik is commissioned to develop the brand strategy for the merged clinic group. Scholtysik prevails in a multi-stage evaluation process.
The need for medical rehabilitation in Switzerland is increasing sharply, as the growing population is ageing steadily and the proportion of chronically ill patients is rising. In August 2023, the Zurich rehabilitation centers and the Valens clinics decide to join forces. The merger creates the largest full-service provider for medical rehabilitation in Switzerland with 12 inpatient and outpatient clinics and over 2,200 employees. Around 10,000 patients a year will receive individually tailored and holistic rehabilitation in the new clinic group. As an excellent organization, the clinic group was awarded the ESPRIX prize on 23 April 2024 in recognition of its quality management in accordance with the EFQM model.
Positioning, naming and brand portfolio strategy of the new clinic group
As part of the multi-year integration process, one of the tasks is to define the brand strategy for the new clinic group. Scholtysik wins the mandate in a multi-stage evaluation process. The agency impressed those responsible with its structured approach and many years of experience in strategic branding. Scholtysik will first analyze the positioning of the new clinic group as well as the individual locations and offerings. Based on this, the future brand portfolio, the naming and the new overall brand identity will be developed together with the client.
Source: www.scholtysik.ch
