The Lemmings Effect

It's a compelling concept: an individual or organization has relatively little information about its environment and interacts with only a limited number of conspecifics. And yet the group as a whole makes coordinated decisions that seem to make sense. Fish, birds, and insects exemplify it. So why shouldn't it be applicable to societies and businesses? How convenient to be able to blindly rely on the behavior of the group. A significant risk for companies is on the table.