Better findable as a company on the Internet
SMEs depend on potential customers finding them easily on the Internet. This is because the Internet is becoming increasingly important in the search for suppliers and service providers. It is important to increase awareness and reach on the Internet. But what do you have to pay attention to so that potential customers end up on your own company homepage and not with the competition?
Traffic evaluations from Switzerland, Germany and Austria show that on average over 50% of visitors reach corporate websites via general search engines, special search engines and portals. This means that the relevance of an optimal listing in the search results or the best possible visibility in search engines and business portals is very high.
Different stages in the procurement process
If it is a matter of narrowing down a requirement more precisely within the procurement process, general search engines are sufficient. If the aim is to search for specific suppliers or to obtain a market overview to compare companies, business portals such as "Wer liefert was" or "Kompass" are more suitable. For a company and its products and services to be found on the Internet, it must be present in relevant search engines and business portals.
Search engine and portal marketing in practice
With the common search engines, there is on the one hand an area in which the usual search results are displayed, and on the other hand an area in which text ads (AdWords) appear. With the Google search engine, you can specify in the booking tool in which countries, regions or cities the ad should appear. Wer liefert was" also offers AdWords campaigns in cooperation with Google.
With the so-called local package from "Wer liefert was", the advertising entry is only displayed to visitors from the desired region. Those who would like to be present with their advertising entry in other countries can book "wlw Europe". The entry will then be displayed in supplier search engines of 28 European countries. Through cooperation with several international partners, a demand of around 100 million visits per year can be achieved.
Top placement within the search results
In search engines, placement within the normal search results can only be achieved through search engine optimization of the company website. This means that the content and structure of the website must be such that it is considered particularly important by search engines.
The optimal placement of the search result is enormously important, because the Internet user primarily pays attention to the top search results. To optimize the website for search engines, the help of a specialist is required. In contrast to complex search engine optimization, the top rankings in business portals can usually be booked directly.
Where companies can profit twice
Companies that are registered in the "Wer liefert was" provider search benefit twice over. If a search is made in Google for a specific product, a corresponding search result appears in a prominent position, which refers to the portal "Wer liefert was". When you click on the link, you immediately land on a list of registered companies that can supply the product in question. And on the other hand, the same companies also appear, of course, when the product is searched for directly in the business portal. With every company entry there is the possibility of direct contact (initial enquiry).
