KMU Business Circle supports Swiss SMEs

The SME Business Circle, an initiative of the Swiss Leadership Forum in collaboration with JobCloud, was launched at the end of 2017 with the aim of providing effective and sustainable support to SME leaders.

 

Stephan Isenschmid, Managing Director Swiss Leadership Forum (Image: twitter)

"The KMU Business Circle provides factual and hype-free information with the aim of supporting SME executives," says Stephan Isenschmid, Managing Director of the KMU Business Circle. "Wildly throwing around technical buzzwords while lapsing into digital ectasy, as cultivated by some market participants, does not help Swiss SMEs in any way," he adds pointedly.

580,000 SMEs form the backbone of the Swiss economy and employ around 3 million people. The digital transformation and associated innovations and developments pose a major challenge to Swiss SMEs and their managers. The SME Business Circle addresses this challenge and accompanies the companies with selected content and target group-oriented events. The primary goal is to provide sustainable support for Swiss SMEs and their managers so that they are equipped for the change processes driven by digitalization.

Leadership and customer orientation

The SME Business Circle, supported by the initiative partner JobCloud AG and the academic partner CEIBS (China Europe International Business School), is based on a powerful network with specialists from all areas of (digital) business transformation and addresses current content, specially prepared for SME executives. One of the most important aspects of this is "Leadership". "Managers must not only succeed in motivating their employees sustainably, but also in providing them with a corporate culture that allows them to grow beyond themselves. Only in this way can SMEs be successfully led into the (digital) future in the context of change processes," says Renato Profico, CEO of the initiative partner JobCloud.

Added value for companies and executives
"The SME Business Circle is essential for Swiss SMEs and their managers. It helps to understand the numerous approaches and solutions in the field of digitalization and thus to gain an overview so that, based on this, new business models can be developed and implemented," says Stephan Isenschmid, Managing Director of the SME Business Circle. The intensive exchange of information on current topics of interest to SME managers is promoted through continuous, high-quality events.

In doing so, context-oriented networking among like-minded people is promoted. The SME Business Circle gives space and time for this. The calendar of events starts in March 2018.

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